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Letters and conversations with people doing interesting work

We publish weekly letters detailing our most memorable experiences and conversations with people working on interesting things.

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Operations

Things that don't scale but matter anyway

Each decision makes sense in isolation. Automate this. Delegate that. Outsource this other thing. And slowly, without anyone noticing, the company becomes something nobody has any particular feeling about.

Arian Adeli
Substack Logo Remodel
Media

Putting a value on a media company

Two media companies can have the same revenue, the same margins, and the same growth rate, and one will be worth three times the other. The difference lives in what the spreadsheet doesn't show.

Arian Adeli
Operations

Founders should not always be CEOs

Recognize when stepping aside as CEO can propel your startup to new heights, ensuring your vision thrives under optimal leadership.

Arian Adeli
Media

Why you should bet on the media industry

How I built a competitive edge to my venture studio by expanding into the media market.

Arian Adeli
Capital

Why the digital acquisition market is broken but worth watching

How to get ahead of the fundamental flaws in how online businesses are bought and sold today, from expired trends on public marketplaces to the rise of acquisition-focused builders.

Arian Adeli
Operations

What most founders get wrong about building their first team

Here's how successful founders approach early hiring by focusing on adaptability over experience and building teams that can navigate uncertainty while establishing lasting company cultures.

Arian Adeli
Skills

Soft skills can make or break a founder

How founders can become unforgettable by noticing details, connecting people and showing honest curiosity about others.

Arian Adeli
Strategy

The chicken-and-egg dilemma for marketplace startups

Focus on one side of your marketplace first, build value for sellers or buyers and the other side will follow.

Arian Adeli
Capital

When to bootstrap your startup and when not to

Bootstrap a resilient startup, balancing slow growth with early revenue, turning limitations into strengths and defining success on your own terms.

Arian Adeli